Blogs are now an excellent method to release corporate communications. Press releases allow companies to communicate news and events on a very formal basis.

Today, many companies have less formal information or communications they wish to share with the public. Starting a company blog to release news and information is an easy step toward quick and efficient communications with customers and others. For those that still want a very formal communication channel, consider using a press release that is also integrated into the social media blogosphere like PR Newswire and Technorati.

This marks the first time Technorati has entered into a partnership
with a commercial news distribution company, and will help to establish a
strong link between two of the most important tools in the communications
mix — announcements via press releases and reactions from bloggers

Bloggers also respond and comment on the news which means you want to make sure your news announcements are accurate and honest with the communities they serve.

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