If you’ve had any experience with a personal blog, you’re probably well aware of the ease of publishing using blog software or a hosted blog solution. For companies that want to promote a product of service, the marketing blog provides an excellent method of telling the world (or at least those interested in your brand realm) about your product.

Marketing Blogs allow you to tell the story of your unique product or service. Many companies are now using blogs for specific products for which owners or said product can receive and interact (via comments) with announcements and ideas related to the product or product line.

Since customers today want to maximize value and often value is an educational, strategy, or how-to element of a product solution you can use a marketing blog to tell about the interesting aspects of your product. Many marketers worry that this might open their product up to criticism or complaints. Well, if your managing your product development properly this should be an excellent opportunity to describe the perceived weakness and respond with a reason for a specific feature or function. If you’re getting valid complaints on your marketing blog it may be time to get your product managers involved in solving the problem.

Honest feedback and your reply to this feedback along with testimonials and buyer praise will make this a positive marketing tool if your product is one of quality or value and the marketing blog allows you to gain attention to your product in one additional way online.

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